May 26, 2009

Povera Italia

This was a project on Complexity done under the Density Design Lab (Communication Design) at Politecnico di Milano, Italy during a semester long exchange program. Very very unlike the work I've done so far, but I'm glad I got to work on this side of Graphic design as well.

Poverty is a multidimensional and complex phenomenon. Six dimensions of poverty (Food, Housing, Education, Leisure, Health and Occupation) were analysed in the context of Italy, to create a clearer perspective on each topic. The final products were a complexity map and a video for each of the dimensions. When viewed together one can connect them to generate a bigger picture of poverty.

What my group worked on were the complexity map and video for Food and Poverty in Italy.

This complexity map compares fruit and vegetable distribution systems in Italy to understand the relationship between added services and increase in prices. It also identifies problem areas, creating scope for improvement of the existing system.


size: 70cm x 100cm
To view the map in full size, go here.


The animated video takes off from the complexity map, presenting two different fruit and vegetable distribution systems in Italy. While continuing to elaborate the service-price relationship, the video also looks at the pros and cons of each system, explaining the values that
each of them stand for.

duration: 2 min 20 sec


Choice from Shreyas R Krishnan on Vimeo.

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