This is a film made by Sarah Dacosta (batchmate, first roommate, and my louwe) as part of her documentary project at NID. She's used my Bride Wanted illustrations in the film.
BRIDE WANTED from Sarah Dacosta on Vimeo.
Go here to give her feedback :)
Dec 12, 2008
Oct 25, 2008
Parla Inglese?
She points at my Tamil
handwriting and asks
"Is this what you
speak in India?"
I try to explain.
We speak in different
languages in
different parts of the
country.
Her eyes grow wide.
She blinks twice.
Her English fumbles.
She blurts out in
Arabic and then
stops.
"You mean different
accents. yes
Different languages?!
But
Ow it is possibbol
Ow?" Fateh wonders.
Wow says the girl
from Chicago
Y'mean they're compleetly
diffrent?
Like, y'cant understand
what he says?
At this point, I'm tired
My English fumbles.
How do you explain to
someone that A language
does not unite your
country?
handwriting and asks
"Is this what you
speak in India?"
I try to explain.
We speak in different
languages in
different parts of the
country.
Her eyes grow wide.
She blinks twice.
Her English fumbles.
She blurts out in
Arabic and then
stops.
"You mean different
accents. yes
Different languages?!
But
Ow it is possibbol
Ow?" Fateh wonders.
Wow says the girl
from Chicago
Y'mean they're compleetly
diffrent?
Like, y'cant understand
what he says?
At this point, I'm tired
My English fumbles.
How do you explain to
someone that A language
does not unite your
country?
Oct 23, 2008
Sep 16, 2008
BRIDE WANTED
Soumya,Varshini,Shreyas seek to discover notions of Beauty as seen through the Indian Matrimonial ads.
The authors of this assignment are currently in 4th year, GDPD at the National Institute of Design, Ahmedabad. This write-up was written for their 6th Semester Science & Liberal Arts course on Aesthetics, taught by Shilpa Das, Akhila Krishnan and Avinash Rajagopal
MATRIMONIALS in India are a common feature in every newspaper, having their origins in the early 20th century. Over time, print and online matrimonials have replaced the traditional brokers who used to mediate marriage alliances between families. A look into today’s matrimonial ads would reveal what the common perception of ‘The Ideal Woman’ is, in
the Indian context. After scanning numerous matrimonial sections we took up six of the most recurrent words and phrases – ‘Fair’, ‘Tall and slim’, ‘Homely’, ‘Convent educated’, ‘Must come from high status family (material wealth)’, ‘Must manage work and home’. We chose to portray these words/ phrases through visuals on postcards. The postcards are intended as take-away/ collectible items with puns derived from Indian media culture, consumerism and mythology.
THE BRIEF A set of six postcards depicting words taken from matrimonials, which we believe could be indicators of ‘Ideal beauty’ in women from an Indian perspective.
To convey a message(an image, an event, speech etc), one needs to choose an adequate means of conveying it. How we convey a message is directly related to how the viewer/receiver/audience reacts(the emotion it evokes-any of the Navarasas) and then responds to it.
The Indian perception of Ideal beauty in women The words ‘tall’, ‘fair’, ‘slim’, ‘educated’… the socalled pre-requisites of a perfect Indian woman have come about due to various factors. Colonial rule has brought about an unwritten rule amongst the masses that fair complexion is better than a dark one. The media and advertisements with their unbelievably slim models, play on the viewers psyche. From Barbie dolls to movie heroines, everything is tailored to fit the image already built up. This forms the groundbase for a young male seeking a prospective bride. We have played upon all these clichés to evoke ‘Hasya rasa’ and also elicit a reaction to this notion of beauty prevalent amongst us, through the rasa.
Why Hasya Rasa? All emotions eventually become impressions(Samskara), which exist subconsciously in the mind, and which are later reproduced as memory(Smriti). Krodha(anger), Soka(sorrow), Jugupsa(disgust) are negative emotions. They consume energy and weaken one. The feelings of the emotion itself often override the intended message. As opposed to this, Hasa(laughter) is a positive emotion, it is desirable. One is willing to recall these memories over time. And with every recall, the message is conveyed subconsciously and consciously.
FAIR
India, fairness creams are almost a phenomenon. The advertisements
for these products show dark women becoming successful(in terms of career/marriage) once they become fair skinned. Fairness is associated with confidence and equated with success. Which family would not want to have a fair daughter-in-law?
This visual borrows from the Indian education charts. It is a play on the claim made by most fairness creams- ‘Beauty. In six weeks”.
MUST MANAGE WORK & HOME
A good wife is expected to attend to all the members of the household. In today’s
context , where most women call themselves “working women”, this still holds true.
Despite the fact that she puts in office hours during the day, she is expected to be the
perfect homemaker + mother + wife before she goes for work and after.
The visual is a play on the concept of the Mother Goddess in Hinduism. Armed
with many hands, She can handle more than any man can. All the while with a
smile on her face. The images are again borrowed from Indian education charts.
(I haven't uploaded the other 4 illustrations here, as we did 2 each. Meanwhile, I jump-cut to conclusion)
The Rasa theory was a theory originally intended for classical and high art. Applying it to a designed product which is governed by many more parameters than aesthetics alone, it certainly plays a significant role but might not be the sole guiding principle on which the product functions.
For a work of art or theatre– even extending to the rasa model into literature, poetry for instance– the emotional qualities are suggested primarily through characters and their actions within a framework of a narrative and a host of other devices such as figures of speech, rhythm
and rhyme etc. thus objectifying the emotion to make it universal and accessible to everyone in the audience. Translating this to a design object/ product/ piece of communication, it then becomes an autonomous activity, for the manifestation of the emotion lasts as long as the tasting of the vibhaav or the cause/ determinant of the emotion does. The anubhaav or the indicators to register the emotion portrayed will consequently be underplayed and distilled to figures of speech or literary devices that work within the framework of the print medium, being less interactive than theatre or dance.
The assumption in our case, was that the audience was well acquainted with the matrimonials section appearing in newspapers and online portals (though a satire/ pun on it distorts the original purpose for which they were used) and familiar with the Indian Mythological scenario.
We launch on a familiar narrative-The underlying subversive icon of the Heroine’s Journey, illustrated in a series of visuals to create that sense of irony in a compact, condensed message.
The authors of this assignment are currently in 4th year, GDPD at the National Institute of Design, Ahmedabad. This write-up was written for their 6th Semester Science & Liberal Arts course on Aesthetics, taught by Shilpa Das, Akhila Krishnan and Avinash Rajagopal
MATRIMONIALS in India are a common feature in every newspaper, having their origins in the early 20th century. Over time, print and online matrimonials have replaced the traditional brokers who used to mediate marriage alliances between families. A look into today’s matrimonial ads would reveal what the common perception of ‘The Ideal Woman’ is, in
the Indian context. After scanning numerous matrimonial sections we took up six of the most recurrent words and phrases – ‘Fair’, ‘Tall and slim’, ‘Homely’, ‘Convent educated’, ‘Must come from high status family (material wealth)’, ‘Must manage work and home’. We chose to portray these words/ phrases through visuals on postcards. The postcards are intended as take-away/ collectible items with puns derived from Indian media culture, consumerism and mythology.
THE BRIEF A set of six postcards depicting words taken from matrimonials, which we believe could be indicators of ‘Ideal beauty’ in women from an Indian perspective.
To convey a message(an image, an event, speech etc), one needs to choose an adequate means of conveying it. How we convey a message is directly related to how the viewer/receiver/audience reacts(the emotion it evokes-any of the Navarasas) and then responds to it.
The Indian perception of Ideal beauty in women The words ‘tall’, ‘fair’, ‘slim’, ‘educated’… the socalled pre-requisites of a perfect Indian woman have come about due to various factors. Colonial rule has brought about an unwritten rule amongst the masses that fair complexion is better than a dark one. The media and advertisements with their unbelievably slim models, play on the viewers psyche. From Barbie dolls to movie heroines, everything is tailored to fit the image already built up. This forms the groundbase for a young male seeking a prospective bride. We have played upon all these clichés to evoke ‘Hasya rasa’ and also elicit a reaction to this notion of beauty prevalent amongst us, through the rasa.
Why Hasya Rasa? All emotions eventually become impressions(Samskara), which exist subconsciously in the mind, and which are later reproduced as memory(Smriti). Krodha(anger), Soka(sorrow), Jugupsa(disgust) are negative emotions. They consume energy and weaken one. The feelings of the emotion itself often override the intended message. As opposed to this, Hasa(laughter) is a positive emotion, it is desirable. One is willing to recall these memories over time. And with every recall, the message is conveyed subconsciously and consciously.
FAIR
India, fairness creams are almost a phenomenon. The advertisements
for these products show dark women becoming successful(in terms of career/marriage) once they become fair skinned. Fairness is associated with confidence and equated with success. Which family would not want to have a fair daughter-in-law?
This visual borrows from the Indian education charts. It is a play on the claim made by most fairness creams- ‘Beauty. In six weeks”.
MUST MANAGE WORK & HOME
A good wife is expected to attend to all the members of the household. In today’s
context , where most women call themselves “working women”, this still holds true.
Despite the fact that she puts in office hours during the day, she is expected to be the
perfect homemaker + mother + wife before she goes for work and after.
The visual is a play on the concept of the Mother Goddess in Hinduism. Armed
with many hands, She can handle more than any man can. All the while with a
smile on her face. The images are again borrowed from Indian education charts.
(I haven't uploaded the other 4 illustrations here, as we did 2 each. Meanwhile, I jump-cut to conclusion)
The Rasa theory was a theory originally intended for classical and high art. Applying it to a designed product which is governed by many more parameters than aesthetics alone, it certainly plays a significant role but might not be the sole guiding principle on which the product functions.
For a work of art or theatre– even extending to the rasa model into literature, poetry for instance– the emotional qualities are suggested primarily through characters and their actions within a framework of a narrative and a host of other devices such as figures of speech, rhythm
and rhyme etc. thus objectifying the emotion to make it universal and accessible to everyone in the audience. Translating this to a design object/ product/ piece of communication, it then becomes an autonomous activity, for the manifestation of the emotion lasts as long as the tasting of the vibhaav or the cause/ determinant of the emotion does. The anubhaav or the indicators to register the emotion portrayed will consequently be underplayed and distilled to figures of speech or literary devices that work within the framework of the print medium, being less interactive than theatre or dance.
The assumption in our case, was that the audience was well acquainted with the matrimonials section appearing in newspapers and online portals (though a satire/ pun on it distorts the original purpose for which they were used) and familiar with the Indian Mythological scenario.
We launch on a familiar narrative-The underlying subversive icon of the Heroine’s Journey, illustrated in a series of visuals to create that sense of irony in a compact, condensed message.
FIN
Today was my last official day as a member of the Filmclub managing committee. As the only 'non-moving image' student who stood for the three vacant posts, I hardly expected to be elected. Why did I stand even?
This is what I'd sent as my nomination.
As always, all good things must come to an end. Lets see what else comes around for me to throw myself into :)
FIN
This is what I'd sent as my nomination.
Hi,Seems so long ago.Anything I do, I seem to do, to make a change. I hope I have changed somethings at Filmclub, for the good. It will be weird sitting on the other side of the fence...almost like watching a flashback in Tamil serials (minus the byootiful "yeffects" with a change of characters ofcourse)
I'd like to nominate myself for film club. After a
year of laserec, I've realised, I enjoy screening films,
promoting it, getting people to watch.
Although laserec is more about commercial films,
I'd love to screen films the 'filmclub"way.
The culture in NID is changing. People choose work
over a screening, or a submission over making a
poster. I want to try and get people more involved in
this.. and maybe it will have an effect on life at NID in
general.
Please do accept my nomination.
Thank You.
Shreyas.R.Krishnan
Graphic Design, semester 5 , GDPD
As always, all good things must come to an end. Lets see what else comes around for me to throw myself into :)
FIN
Aug 13, 2008
Arshia
We had a course on Narratives with Arshia Sattar a few weeks ago. Loved it. Made up for a couple of messed up SLAs.
I still have to post this to her.
I still have to post this to her.
Aug 12, 2008
Aug 6, 2008
Tag-ged
Ok, after many years of somehow having avoided getting tagged, I've finally been caught. By Kavita. Ok so,it’s a game of blog tag. Where bloggers tag fellow bloggers with an assignment, and the blogger then has to tag someone else.
The house rules:
* Each person tagged has to write random facts/habits about themselves.
* Those that are tagged will have to write a post on their own blog (about their twelve things)
* At the end of your blog, you need to choose two other people to get tagged and list their names.
* Don’t forget to leave them a comment telling them they’re tagged, and to read your blog.
My 12 thingies
1. I HATE BUTTERFLIES. And moths. They creep me out.Especially the big black and multicoloured ones that people find "so pwetty!".
2. I like eating raw oats. straight from the dabba.
3. I pull at my hair when I'm thinking. Also to prove to Apu that my nose won't grow longer in the process.
4. When I was in 2nd standard, I wanted to be a Chief Chef.
5. To set the record straight, my cooking skills are restricted to food that comes in packets and needs to be dunked in hot water.
6. For some reason, I used to think ladybirds were mutated ants.
7. I drink chocolate horlicks everyday.
8. I pick up matchboxes off roads.
9. I'm topographically challenged.
10. I like sniffing at coffee powder. I don't like drinking coffee though.
11. I miss reading in the loo.
12. I used to read STATUTORY WARNING as STATIONARY WARNING. Till I was 16 years old.
:D :D :D
THERE. Im done.
NOW...
I tag vaishu and priyankar.
The house rules:
* Each person tagged has to write random facts/habits about themselves.
* Those that are tagged will have to write a post on their own blog (about their twelve things)
* At the end of your blog, you need to choose two other people to get tagged and list their names.
* Don’t forget to leave them a comment telling them they’re tagged, and to read your blog.
My 12 thingies
1. I HATE BUTTERFLIES. And moths. They creep me out.Especially the big black and multicoloured ones that people find "so pwetty!".
2. I like eating raw oats. straight from the dabba.
3. I pull at my hair when I'm thinking. Also to prove to Apu that my nose won't grow longer in the process.
4. When I was in 2nd standard, I wanted to be a Chief Chef.
5. To set the record straight, my cooking skills are restricted to food that comes in packets and needs to be dunked in hot water.
6. For some reason, I used to think ladybirds were mutated ants.
7. I drink chocolate horlicks everyday.
8. I pick up matchboxes off roads.
9. I'm topographically challenged.
10. I like sniffing at coffee powder. I don't like drinking coffee though.
11. I miss reading in the loo.
12. I used to read STATUTORY WARNING as STATIONARY WARNING. Till I was 16 years old.
:D :D :D
THERE. Im done.
NOW...
I tag vaishu and priyankar.
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